Parimatch was founded in 1994 in Ukraine and originally focused on traditional sports betting. Over time, with the spread of internet access, Parimatch moved into online operations and expanded into Eastern Europe, Asia, and the Middle East. It operates in countries including Russia, Kazakhstan, Belarus, and Moldova, among others. As its user base and operations expanded, Parimatch acquired licenses and ensured compliance with local regulations across multiple jurisdictions. It offers betting on sports like football, basketball, tennis, esports, volleyball, plus casino games and virtual sports. Parimatch also offers secure transactions and live features, enabling users to follow matches and bet in real-time with ease.

At GoalBible, our team has a sharp eye for what makes one sports betting site stand out from others. In this review, we examine key features, including the user interface, sports betting options, licensing, bonuses, and brand partnerships of Parimatch. 

Sports Betting Segment: Sports & Market Coverage from Parimatch

Parimatch delivers one of the most extensive sports betting portfolios in the industry. Its football coverage stands out, with select fixtures offering over 1,600 individual markets — far exceeding the standard 100–200 typically found elsewhere. Whether you’re a recreational bettor or a seasoned punter, Parimatch provides both depth and variety through its specialized markets, player-specific props, and detailed statistical insights.

With 29 different sports available, Parimatch’s sportsbook covers everything from global favourites like football, basketball, and tennis, to niche offerings such as darts, MMA, and esports. The platform also caters to fans of novelty betting with markets for the Eurovision, Oscars, Love Island, and political elections across the UK, US, Canada, and Ireland.

Esports and “Specials” betting are also given proper attention, offering competitive lines and unique prop combinations. The site’s odds format flexibility — allowing Decimal, Indonesian, and Asian views — further supports an international user base.

Odds Competitiveness

Odds quality is often the deciding factor for serious punters, and Parimatch holds up impressively well. Using an odds overround calculator, Parimatch’s pricing on selected fixtures from the Premier League, Serie A, and Scottish Premiership returned results of 107.62%, 106.15%, and 107.6%, respectively. These figures indicate that the bookmaker’s margins are tight and its odds remain consistently competitive across major markets — anything under 110% is generally considered good value.

While Parimatch doesn’t currently provide traditional Boosted Odds, it compensates with frequent Bet Boosts on marquee events, which are often generous and well-timed for key fixtures. Minimum stakes start from £0.05, making it accessible for all levels of bettors.

Cash Out & Bet Builder

Control is at the heart of the Parimatch betting experience. The platform offers both Full and Partial Cash Out options, giving punters flexibility to secure profits or limit losses mid-event.

The Bet Builder feature comes in two forms:

• Classic Bet Builder: Create personalized bets across football and basketball by combining multiple selections within a single match.

• Bet Builder MultiMatch: A standout feature unique to Parimatch, allowing users to combine markets across multiple games within the same fixture group — ideal for those who enjoy complex multi-leg strategies or same-league accumulators.

Live Betting & Streaming

Parimatch’s In-Play section is well-designed, providing an intuitive live betting interface that mirrors its pre-match depth. Odds refresh quickly after every key event, ensuring minimal lockout periods and a smooth trading flow.

Punters can follow the action through live commentary, match trackers, and real-time stats, which are available for most major fixtures. The bookmaker also provides livestreaming on select sports, including table tennis, horse racing, and popular esports titles — a feature still rare among mid-tier sportsbooks.

Overall Impression

Overall, the design is clear and the navigation intuitive. Actions like finding markets, placing bets, and watching live games are smooth. Visually, I think the dark background works well, and the use of bright icon colors makes key information stand out clearly. Also, Parimatch’s website layout is structured with user convenience in mind. From its robust market coverage to its polished live betting environment, Parimatch demonstrates the hallmarks of a serious sportsbook designed for informed punters. Its blend of broad event coverage, competitive odds, and innovative tools like Bet Builder MultiMatch makes it a strong choice for those who value both strategy and entertainment in their betting experience.

Licenses, Security & Responsible Gaming

Parimatch operates under a license issued by the Curacao Gaming Commission. The platform uses standard security measures such as SSL encryption to protect user data and financial transactions, along with identity verification (KYC) procedures to ensure account security. Anti‑money laundering (AML) policies are actively enforced to maintain compliance with legal requirements. For responsible gaming, Parimatch provides tools like self‑exclusion and enforces age restrictions, requiring users to be at least 18 years old. The operator maintains a responsible gaming policy to promote safe betting practices.

Accepted Countries and Payment Options

Parimatch supports multiple countries local payment method, with an option to select international deposit and withdrawal preferences including USDT and card payment. Based on our community feedback, below is a summary of the available payment options and their approximate processing times:

Sports Betting Bonuses and Promotions

Parimatch does not offer a universal sports betting welcome bonus across all regions. In some countries, such as India, users may find local promotions, for example, a reported 100% welcome bonus. However, availability depends on the user's location and account settings. Promo codes are occasionally available for specific offers, though no public list exists; users can enter codes during registration or deposits when applicable. One regular promotion is the Parlay Boost, which provides a percentage bonus to winnings for successful parlays. The more outcomes included in the bet, the bigger the bonus offered.

Parimatch VIP/Loyalty Programme

There is no loyalty/VIP programme for Parimatch players but our Parimatch sports betting review process did find some programmes available in other countries, so hopefully this will open to worldwide market

I don't know about you, but I like loyalty programs on online betting sites. Typically, they offer exclusive perks, which I find motivating. But this operator has several other promotions, which is good.

Special Bonus - Parimatch FreeBet (Selected Countries Only)

Parimatch also runs a Football Achievements program that rewards consistent betting on football matches.  Users who complete each achievement tier are rewarded with a certain amount of FreeBet. For example, after completing the Football Fan level, a special amount of FreeBet will be credited to the user’s account. The FreeBet is immediately available for any sports bets, valid for 3 days after crediting, and comes with no wagering requirements.

Parimatch Sponsorship and Collaboration

Manchester United – Parimatch Official Betting Partner in Asia & MENA (2025)

In August 2025, Parimatch was announced as the official betting partner of Manchester United in the Asia and MENA (Middle East and North Africa) regions. According to official statements, Parimatch branding is featured on LED advertising boards during Manchester United’s home matches, especially visible in broadcasts targeting these regions. Additionally, Parimatch offers VIP tickets and exclusive club experiences to engage with local fans, strengthening its presence in key international markets.

UFC – Parimatch Official Betting Partner for EMEA (2018)

Parimatch signed a multi-year partnership with UFC since 2018 to become the official betting partner across the EMEA region (Europe, the Middle East, and Africa), excluding the UK and Ireland. The agreement includes brand visibility during UFC events such as UFC Fight Night Moscow, where Parimatch serves as a presenting partner. Parimatch’s branding also appears in UFC digital platforms and Fight Collection content within the region, helping boost its appeal among combat sports fans.

Leeds United – Parimatch Sleeve Partner for 2025/26 Season (2025)

In July 2025, Leeds United officially announced Parimatch as the sleeve sponsor for the 2025/26 season. Parimatch branding is displayed on the left sleeve of Leeds United’s home and away kits, as well as at Elland Road and the club’s training ground, Thorp Arch. The partnership also includes joint marketing initiatives through digital channels and matchday events, creating more interaction with Leeds fans and raising Parimatch’s profile in both domestic and international football markets.

Argentina National Football Team (AFA) – Parimatch Regional Sponsor in Asia (2024)

In mid-2024, Parimatch became a regional sponsor of the Argentina Football Association (AFA) for the Asian market, particularly focusing on India. The sponsorship includes exclusive promotional campaigns and fan engagement activities to boost the presence of the Argentina national team’s brand in Asia, supported by Parimatch’s platform.

Chelsea FC – Parimatch Official Betting Partner (2021)

Parimatch partnered with Chelsea FC in 2021 as their official betting partner. The collaboration features Parimatch branding across Chelsea’s digital platforms and in-match advertising during home games at Stamford Bridge. The partnership aims to engage Chelsea’s global fan base and elevate Parimatch’s brand visibility in European football markets.

Zhenskaya Hockey League (ZhHL) – Parimatch Title Sponsor (2015)

Parimatch serves as a sponsor of the Zhenskaya Hockey League (ZhHL), also known as the Women’s Hockey League in Russia. The ZhHL was co-founded by the KHL and the Russian Ice Hockey Federation in 2015 to promote women’s ice hockey. Due to sponsorship agreements, the league is sometimes referred to as the PariMatch Women’s Hockey League. This collaboration reflects Parimatch’s interest in supporting women’s sports, although it does not extend to the primary KHL competitions. 

Final Thoughts: GoalBible’s Responsible Review

I’ve spent enough time on Parimatch to say this with confidence — the platform does a lot right. The welcome offer gives new players a decent start, the mobile app runs smoothly on both iOS and Android, and payment options are broad enough to suit just about everyone. From the moment you log in, it feels like a proper sportsbook built for people who actually bet.

What impressed me most, though, is the depth of the sports betting section. You’ll find everything from major football leagues and tennis tours to niche events that most bookies overlook. Market coverage is wide and varied, giving punters plenty of angles to explore rather than the usual handful of basic lines.

Beyond traditional sports, Parimatch adds some flair with its esports section and the increasingly popular Aviator crash game. Fans of titles like CS:GO, DOTA 2, and Valorant will find competitive odds and real event depth here. And when you fancy a change of pace, there’s no shortage of entertainment — from poker and bingo to TV games, scratch cards, and lotteries. It’s a full ecosystem designed to keep things lively without feeling cluttered.

As for performance, Parimatch holds up well. Their UFC coverage is particularly sharp, customer support is responsive, and the overall experience feels reliable — something that still can’t be said for every bookmaker out there. Even though there’s always room for small tweaks, it’s clear why many seasoned bettors give this brand a thumbs up.

If you’re after a sportsbook that blends strong market depth, solid bonuses, and a bit of variety on the side, Parimatch ticks the right boxes. It’s not just another betting site, it’s a platform that understands what punters actually want.